My Family Christmas Success
Saturday 1st January 2011
The 2010 My Family Christmas special broadcast on the 24 December 2010 and starred Rolf Harris and Ainsley Harriottproved to be a smash hit with the viewers.
The 60·minute special came out on top as the most watched non soap programme of the
day, with a peak audience of 6,650,000.
The special·s viewership increased each of the 4 quarter hours a staggering 44%
over the course of the hour, outperforming the 2009 time period by 17%.
Head to head with Coronation Street, The show·s gained 540,000 viewers while esoa ITV's lead soap Coronation Street lost 360,000 viewers.
- Tracey O'Connor
- Senior Account Director
- +44 (020) 7292 8330